WINTERFEST 2025 ~ SATURDAY | DEC 6 | 3-7 PM
  • WinterFest Street Festival 2025 Featuring:  

    The Boogie Woogie Holiday Band | Crafters & Artists Selfies with Santa

    Beer & Wine | Children’s Crafts, Face Painting & Selfie Area 

    Village Tree Lighting with the Appalachian Piping Academy Band

     
     
     
     
    Ugly Holiday Sweater Contest For People & Pups!
     
    Winterfest is one of Grandin Village’s most beautiful traditions—but it’s got an ugly side, and it comes from your closet! Bring on your most creative and ugly holiday sweaters to be judged in the first ever WinterFest Ugly Holiday Sweater People & Pups Contest. We’re looking to see your dog’s ugliest sweaters, too, so bring your pup along to compete.
     
    Sweaters will be judged by local “celebrities” across various categories. Each winner will snag prizes from Grandin Village shops.
     
     
    The Boogie Woogie Holiday Band!
    Back for the fifth year, local jazz ensemble The Boptet is joined by guest vocalists putting their unique spin on swinging holiday classics.

    2025 FEATURED PERFORMERS

    The Boptet

    The Boptet includes Wyatt Allen, Edwin Parker, Joel Stopka, Willis Greenstreet, Joey Ballard and Glen Holmes. Known for their intricate harmonies and infectious grooves, this ensemble blends exceptional local talent with a deep connection to Southwest Virginia’s musical heritage. 

     

    Becki Robertson

    Richmond native Becki launched Becki and The Boom Booms in July, 2018, at the Pulaski Rhythm and Ribs Festival. Since then, they have gained a regional following, delivering an eclectic cocktail of blues, rock, jazz and other unique selections, all with a sultry Boom Booms twist.

     

    Terry Brown

    Soulful singer Terry Brown hails from Wilmington, DE. He is the current lead singer for The Kings Band, and is also co-founder and lead singer of The Fire Band and The Ascension Project. Both bands feature an eclectic mix of jazz, blues, R&B, & classic rock with variation.

     

    Hoppie Vaughan

    Rhythm and blue-eyed soul performer, Hoppie Vaughan has been igniting and expanding the live music scene in Roanoke, Virginia since 1996. As a full-time singer, songwriter, guitar player, bass player, and entertainer, Hoppie delivers an electrifying show. 

     
    Recycling bins will be available throughout the Village during WinterFest!
     

    The City of Roanoke’s Solid Waste Division will bring both navy trash bins and light blue recycling bins for use during Winterfest, monitored by Clean Valley Council volunteers. Many thanks to Courtney Plaster of CVC for organizing this endeavor. Visit cleanvalley.org to learn more about their mission!

    MANY THANKS TO ALL OUR SPONSORS!
    renewal by andersen
     
     
    iheart radio
     
     
     
     
     
     
     
     
     
     
     
     

    The Festival is made possible from GVBA dues and proceeds from Grandin Chillage. The purpose of the GVBA is to support our businesses and restaurants while bringing awareness to all that Grandin Village has to offer. The unique WinterFest Street Party offers visitors the ability to shop in our local stores as well as from high quality handmade vendors just in time for holiday giving. 

     

  • Click here to see our 2025 crafters & artists!

    Purchase The Grandin Village Ornament At WinterFest!

    This very popular ornament will be for sale at the beer ticket table. Another way to get the ornament is to enter the Ugly Sweater Contest - we have the ornaments in the prize packages!
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    Become a featured sponsor of WinterFest 2025!
    We're looking for sponsors to help us make this WinterFest the best one yet. Get into the holiday spirit and amplify your business’ presence with our curated range of sponsorship packages.

    TO SPONSOR OR DONATE TO WINTERFEST GO HERE.

    TO VOLUNTEER AT WINTERFEST GO HERE.
     
    It truly takes a Village to create our fun WinterFest Street Festival. As a non-profit organization, we rely on sponsorships, donations and volunteers from our local community to support our events. Whether you become a sponsor to increase your brand visibility and to grow your audience, or because you want to share your passion as a community member who believes in Grandin Village and our mission, we are supremely grateful! 

    HOW TO GET TO GRANDIN VILLAGE

    FROM DOWNTOWN ROANOKE:
    Follow Campbell Ave W, left on 13th Street SW, cross Memorial Bridge to Memorial Ave. 

    FROM SALEM:
    Follow Rt. 11 South (Apperson/Brandon), take a left on Grandin Rd, follow to Grandin Village.

    FROM I-81:
    Take exit 143 - 581/220 S to Roanoke, Colonial Ave, veer right onto Colonial Ave, left on Brandon Ave, then right on Grandin Rd.

    FROM 581/220:
    Take Colonial Ave exit, veer right onto Colonial Ave, left on Brandon Ave, right on Grandin Rd.

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